Email Marketing Pricing Comparison 2026
8 products · dataset dated April 21, 2026 · Prices may have changed
In our April 21, 2026 pricing snapshot, Brevo had the lowest recorded USD starting rate at $9/mo. This excludes unavailable prices and other currencies; billing units and included services can differ. The snapshot includes 8 email marketing products: ActiveCampaign, AWeber, Brevo, Constant Contact, GetResponse, Kit (formerly ConvertKit), Mailchimp, MailerLite. Current vendor prices may differ. 5 of 8 had listed free plans.
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These vendor links may earn us a commission. They do not determine the comparison order.
Email Marketing in 2026: What the Data Shows
Market Overview
Email costs depend on contact count, send volume, plan features and billing term. Most entries price by subscribers; Brevo emphasizes sending volume. The same contact list can therefore require different plans depending on how often you send.
Key Buying Criteria
Count billable contacts and monthly sends, including automated messages. Check daily caps, how unsubscribed contacts are treated, and the tier required for your workflows. Deliverability depends on the list, consent, content and sending setup; this comparison has no independent inbox-placement benchmark.
Comparison notes
Compare Kit for newsletter and creator workflows, GetResponse for its recorded course and webinar options, and ActiveCampaign for the automation requirements you need. AWeber and MailerLite provide smaller-list plans; Brevo merits evaluation by send volume. Check Mailchimp and Constant Contact against their contact limits and required features.
What to Watch Out For
Entry prices do not apply to every list size. Subscriber tables may represent different plans, and Brevo send allowances cannot be treated as subscriber capacity. Trial access and refund policies are separate. Confirm current promotional terms and whether CRM, SMS or other services cost extra.
| | | | | | | | | |
|---|---|---|---|---|---|---|---|---|
| Pricing | ||||||||
| Starting Price | $19/mo | $15/mo | $9/mo | Price unavailable | $19/mo | $39/mo | $13/mo | $10/mo |
| Renewal Price | Not recorded | Not recorded | Not recorded | -- | Not recorded | Not recorded | Not recorded | Not recorded |
| Free Plan | Not established | Not established | Recorded | Not established | Recorded | Recorded | Recorded | Recorded |
| Free Trial | 14 days | 14 days | Not established | Not established | 14 days | 14 days | Yes | 14 days |
| Pricing Model | Per subscriber | Per subscriber | Per email | subscriber-based | Per subscriber | Per subscriber | Per subscriber | subscriber-based |
| Plans | 4 | 3 | 5 | 3 | 5 | 3 | 4 | 4 |
| | | | | | | | | |
| Features | ||||||||
| Marketing Automation | ✓ | ✓ | Standard+ | Standard+ | ✓ | Visual automations and sequences on Creator and Pro | ✓ | ✓ |
| Landing Pages | Not recorded | ✓ | Standard+ | Not recorded | ✓ | ✓ | ✓ | 10 on Free, Unlimited paid |
| A/B Testing | ✓ | ✓ | Standard+ | Not recorded | ✓ | ✓ | ✓ | Not recorded |
| Built-in CRM | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | ✓ | Not recorded |
| Deliverability Rate | Not recorded | No independent inbox-placement benchmark established for this comparison | Not recorded | Not recorded | Not recorded | No independent inbox-placement benchmark established for this comparison | Not recorded | Not recorded |
| Subscriber Tagging | Not recorded | ✓ | Not recorded | Not recorded | Not recorded | ✓ | Not recorded | Not recorded |
| Digital Products | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | ✓ | Not recorded | 1 Free, 3 Growing, Unlimited Advanced |
| Email Templates | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | 600 | Not recorded |
| SMS Marketing | Not recorded | Not recorded | ✓ | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded |
| Transactional Email | Not recorded | Not recorded | ✓ | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded |
| Unlimited Contacts | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded |
| Webinar Hosting | Not recorded | Not recorded | Not recorded | Not recorded | Creator plan | Not recorded | Not recorded | Not recorded |
| Charges for Unsubscribed | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | Not recorded | ✓ | Not recorded |
| | | | | | | | | |
How We Track Prices
This comparison uses a category snapshot dated 2026-04-21. Prices and terms may have changed. Check each vendor's current offer before buying.
Each amount uses its recorded currency; no currency conversion is applied. Prices in your region may differ due to local pricing and taxes. We show the lowest recorded paid tier unless otherwise noted. Billing units and plan limits differ; confirm current terms before buying. Some products offer introductory pricing that increases on renewal - we show both where applicable.
Affiliate links may earn us a commission. Product order is not a recommendation.
Head-to-Head Comparisons
See how email marketing products stack up against each other - plans, pricing, and features side by side.
Explore Alternatives
Explore Individual Product Pricing
Deep dive into each email marketing product - full plan breakdowns, renewal prices, features, and comparison notes.
More Ways to Explore Email Marketing
Quick Pricing Summary
| Product | From | Free Plan | Pricing check |
|---|---|---|---|
| $9/mo | Recorded; confirm terms | 2026-04-21 | |
| $10/mo | Recorded; confirm terms | 2026-04-21 | |
| $13/mo | Recorded; confirm terms | 2026-04-21 | |
| $15/mo | Not established | 2026-04-21 | |
| $19/mo | Recorded; confirm terms | 2026-04-21 | |
| $19/mo | Not established | 2026-04-21 | |
| $39/mo | Recorded; confirm terms | 2026-10-02 | |
| Price unavailable | Not established | 2026-04-21 |
Email Marketing analysis on the StackScored blog
Building Your Business Stack?
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Frequently Asked Questions
- How should I compare email marketing costs?
- Match the plan, billing unit, included usage and commitment length before comparing numbers. A starting price is not a quote for your team. Check required add-ons, taxes and any renewal rate with the vendor.
- Which email marketing products list a free plan?
- Kit (formerly ConvertKit), Mailchimp, GetResponse, Brevo, MailerLite list free plans in this snapshot. Check current eligibility and feature or usage limits before signing up.
- Are these hands-on product reviews?
- These pages compare recorded pricing and features. They do not establish hands-on testing, customer satisfaction or which product is best for your business.
- How current are these prices?
- Use the dataset date shown on this page. Plans, limits and billing terms may have changed; confirm the total for your requirements on the linked vendor site.