How Much Does Kit (formerly ConvertKit) Cost in 2026?

Kit has carved out a specific niche and they own it completely: creators who sell digital products, run newsletters, and build audiences. If that's you, nothing else comes close. The free Newsletter plan at 10K subscribers lets you build a real audience before spending a dollar. When you're ready for automation, the Creator plan at $25/mo (annual) unlocks visual workflows, sequences, and subscriber tagging that's simpler than ActiveCampaign but more powerful than Mailchimp. The 99.2% deliverability rate is the highest we've measured in this category — your emails actually reach inboxes instead of promotions tabs. And the built-in commerce features (sell digital products, courses, paid newsletters) mean you don't need Gumroad or Shopify for basic digital sales. Where Kit falls short: templates. If you want pixel-perfect email designs with drag-and-drop blocks, Mailchimp's 600+ templates will spoil you. Kit's approach is deliberately plain-text-first — they argue simple emails perform better, and the data backs them up, but your brand-conscious clients might disagree. The paid plans at $33/mo (or $25 annual) also put Kit in a weird middle ground — more expensive than AWeber's $12.50/mo but less powerful than ActiveCampaign's automation at $15/mo.