How Much Does
OneSignal Cost in 2026?
OneSignal is the developer-first push notification category leader with the strongest SDK ecosystem (iOS + Android + Web + React Native + Flutter). Free tier covers unlimited mobile push; Growth at $19 base + $0.012/mobile MAU + $0.004/web subscriber scales cleanly.
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Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
Free
- mobilePush Unlimited
- emailSends 10,000/mo free
- webPushSubscribers 10K per send max
- inAppMessages 1
- scope Basic A/B testing + journey workflows + GDPR
Growth
- mobilePush $0.012 per monthly active user
- webPushSubscribers $0.004 per subscriber
- emailSends 20K free then $1.50/1,000
- inAppMessages Unlimited (included with mobile push)
- activeJourneys 3
- messageSteps 6
- scope Advanced in-app messaging + intelligent delivery
Professional
- billing Annual
- scope + CSV exports + advanced analytics + custom outcome tracking — quote
Enterprise
- billing Annual
- scope + Frequency capping + dedicated success manager + SLA — custom
From the StackScored blog
Features
Our Verdict
OneSignal won the developer market through SDK breadth and quality — the unified SDK across iOS, Android, Web, React Native, and Flutter means one integration covers every platform a modern app targets. The Free tier is remarkably generous: unlimited mobile push, 10,000 email sends/mo, 10,000 web subscribers per send, plus basic A/B testing and journey workflows with GDPR compliance. Most small apps can run OneSignal free for months or years before needing Growth. The Growth tier pricing formula ($19 base + $0.012/mobile MAU + $0.004/web subscriber + email tier) is transparent but requires math: a 50K mobile MAU + 50K web subscribers + 100K email sends brand pays $19 + $600 + $200 + $120 = $939/mo. At scale ($200K+ MAU), Professional and Enterprise quote-based pricing kicks in with volume discounts. The unified 'mobile push unlimited' on Free tier is a category differentiator — PushEngage Free caps at 200 subscribers, Pushwoosh Free caps at 1K MAU. The 3 active journeys + 6 message step cap on Growth is tight for complex orchestration — upgrade to Professional if you need unlimited journeys. Where it wins: strongest SDK ecosystem, best Free tier for mobile push, transparent Growth pricing, unified iOS+Android+Web+React Native+Flutter, developer-first docs. Where it loses: per-MAU + per-subscriber + per-email compound at scale, 3-journey cap on Growth constrains orchestration, Professional/Enterprise quote-only means no transparent ceiling pricing, email tier pricing ($1.50/1K over 20K) expensive vs dedicated ESPs.
Pros
- Strongest SDK ecosystem in category (iOS + Android + Web + React Native + Flutter unified)
- Free tier covers unlimited mobile push genuinely (10K web subs per send)
- Growth pricing formula transparent — plan for costs before signing
- Intelligent delivery (Growth+) optimizes send timing automatically
- Developer-first docs and community
Cons
- Per-MAU + per-subscriber + per-email costs compound at scale
- 3 active journeys + 6 message steps on Growth is tight for complex orchestration
- Professional/Enterprise tiers are quote-only — no ceiling pricing
- Email pricing ($1.50/1K over 20K) expensive vs dedicated ESPs like Postmark/SendGrid
- SMS is add-on (extra cost) not bundled
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Frequently Asked Questions
- How much does OneSignal cost per month?
- OneSignal plans start at $19/mo. They offer 4 plans total.
- Does OneSignal have a free plan?
- Yes, OneSignal offers a free plan. See the feature comparison above for what's included and the limits.
- Is OneSignal worth the price?
- With a score of 9.1/10 and plans from $19/mo, OneSignal delivers strong value for the price.
- What are cheaper alternatives to OneSignal?
- Cheaper push notification & mobile messaging platforms alternatives include PushEngage ($14/mo). See all options on our [Push Notification & Mobile Messaging Platforms pricing comparison](/pricing/push-notifications/) page.