How Much Does
Yotpo Cost in 2026?
Yotpo is the ecommerce marketing platform with reviews + SMS (SMSBump acquired 2020) + loyalty + subscriptions + email unified. All pricing custom-quote. Industry estimates Free/Growth $19-79/month + Prime $169-299/month + Premium $500-3,000+/month. Shopify-first platform with deep Plus merchant adoption.
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Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
Yotpo Platform (Contact Sales)
- estimatedMonthly $19-3,000+/month industry estimates tiered
- scope Reviews + SMS (SMSBump) + Loyalty + Subscriptions + Email marketing unified ecommerce marketing platform
Free Tier (Growth Stage)
- scope Free tier for small DTC brands with basic reviews capability
From the StackScored blog
Features
Our Verdict
Yotpo has expanded from reviews specialist to ecommerce marketing platform via SMSBump 2020 acquisition + Loyalty + Subscriptions + Email additions. For Shopify-first DTC brands wanting consolidated marketing stack, Yotpo platform bundles multiple marketing products. Custom-quote opacity across tiers.
Pros
- Ecommerce marketing platform (Reviews + SMS + Loyalty + Subscriptions + Email)
- SMSBump acquisition 2020 strengthened SMS marketing
- Deep Shopify integration + Plus merchant adoption
- Free tier available for small DTC
- AI-powered review solicitation
Cons
- All pricing custom-quote (no transparency)
- Industry estimates wide range $19-3,000+/month
- Post-acquisition platform complexity
- Premium tier opacity
- Bundled-vs-individual product pricing unclear
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Frequently Asked Questions
- Does Yotpo offer a free trial?
- Yes, Yotpo offers a free trial. No credit card is typically required to start.
- Does Yotpo have a free plan?
- Yes, Yotpo offers a free plan. See the feature comparison above for what's included and the limits.