How Much Does
Matomo Cost in 2026?
Matomo is the long-standing Google Analytics alternative — more feature-rich than Plausible/Fathom, with session recording, A/B testing, and heatmaps as options. Cloud Starter at €29/mo covers 50k hits and 30 websites. On-Premise is completely free forever with unlimited everything — you just need a server. For data sovereignty requirements, Matomo self-hosted is the gold standard.
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Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
Cloud Starter
- hits 50,000/mo
- websites 30
- scope €29/mo, email support, Frankfurt hosting
Cloud Recommended
- hits 100k-600k/mo
- scope Custom pricing + customer success manager
On-Premise (Self-Hosted)
- hits Unlimited (your server)
- websites Unlimited
- team Unlimited
- scope Free forever, paid plugins from €22-549/year
From the StackScored blog
Features
Our Verdict
Matomo is what you pick when you need a full Google Analytics replacement, not just pageview analytics. The feature depth is substantially greater than Plausible or Fathom: session recording, heatmaps, A/B testing, funnel analysis, user journey visualization, tag manager built in. Cloud Starter at €29/mo includes 50k hits (pageviews + events) across 30 websites — €15 more than Plausible but includes the advanced features that Plausible doesn't offer. Above Starter, Matomo Cloud pricing is 'custom' which is frustrating — it forces a sales conversation you may not want. Self-Hosted (On-Premise) is where Matomo really wins: genuinely free forever, unlimited everything, you run it on your own server. Paid plugins add capabilities (€22-€549/year per plugin) — heatmaps €199/year, session recording €149/year, A/B testing €249/year. Compared to equivalent Hotjar ($39/mo = $468/year just for heatmaps) or Optimizely ($49/user/mo for A/B testing), the plugin economy is dramatically cheaper. Where Matomo wins: data sovereignty (your server, your data, GDPR/HIPAA hardened), feature breadth, and self-host free tier. Where it loses: setup complexity (self-hosting requires technical skill), and cloud pricing above Starter is opaque.
Pros
- On-Premise self-hosted is completely free forever with unlimited hits/sites/team — unbeatable value for technical teams
- Feature depth (heatmaps, session recording, A/B testing, tag manager) dwarfs Plausible/Fathom
- GDPR/HIPAA compliance hardened — data sovereignty guaranteed on self-host
- Plugin economy (€22-549/year) is dramatically cheaper than buying equivalent standalone tools
- 100+ integrations cover most CMS and marketing platforms
Cons
- Self-hosting requires technical skill — not for non-technical marketers
- Cloud pricing above Starter is 'contact sales' — opaque and friction-filled
- UI is less polished than Plausible/Fathom — feels like 2019 software
- Cloud Starter at €29 is double Plausible Starter ($9) for marketing-only use case
Affiliate link — you pay the same price
Compare Matomo with
Compare with Competitors
See how Matomo pricing stacks up against other web analytics products.
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Frequently Asked Questions
- How much does Matomo cost per month?
- Matomo plans start at $29/mo. They offer 5 plans total.
- Does Matomo offer a free trial?
- Yes, Matomo offers a free trial for 30 days. No credit card is typically required to start.
- Does Matomo have a free plan?
- Yes, Matomo offers a free plan. See the feature comparison above for what's included and the limits.
- Is Matomo worth the price?
- With a score of 8.5/10 and plans from $29/mo, Matomo delivers strong value for the price.
- What are cheaper alternatives to Matomo?
- Cheaper web analytics alternatives include Plausible Analytics ($9/mo), Fathom Analytics ($15/mo). See all options on our [Web Analytics pricing comparison](/pricing/analytics/) page.