Email Marketing cost estimator

Email Marketing Pricing Calculator: True Cost Comparison

Calculate the real cost of email marketing platforms at your subscriber count. Compare ConvertKit, Mailchimp, GetResponse, AWeber, ActiveCampaign, and Brevo.

Email Marketing Cost Calculator

Compare real monthly costs at your subscriber count

Platform Monthly Cost Annual Cost Cost per 1K Subs
ConvertKit $29/mo $348/yr $2.90
Mailchimp $100/mo $1200/yr $10.00
GetResponse $79/mo $948/yr $7.90
AWeber $70/mo $840/yr $7.00
ActiveCampaign $70/mo $840/yr $7.00
Brevo $25/mo $300/yr $2.50

* Prices based on published pricing as of March 2026. Mailchimp charges for unsubscribed contacts — actual cost may be higher. Brevo charges per email sent (unlimited contacts) — prices shown assume moderate sending frequency.

Why Email Marketing Pricing Is Confusing

Every email platform advertises differently — some charge per subscriber, some per email sent, some include unsubscribed contacts in your bill. Our calculator normalizes pricing so you can compare apples to apples.

The Mailchimp Unsubscribe Trap

Mailchimp counts unsubscribed contacts toward your billing total. If you have 10,000 active subscribers and 3,000 unsubscribes, Mailchimp bills you for 13,000. Every other platform on this list bills only for active subscribers.

How to Use This Calculator

  1. Select your current (or expected) subscriber count
  2. Compare monthly and annual costs across all 6 platforms
  3. The “Cost per 1K Subscribers” column shows your true efficiency
  4. Green highlighting shows the cheapest option at your tier

Key Insight: Free Plans Have Limits

ConvertKit and AWeber both offer free plans, but with different trade-offs:

  • ConvertKit Free: Up to 10,000 subscribers but limited automation and no integrations
  • AWeber Free: Up to 500 subscribers with basic automation included
  • Brevo Free: Unlimited contacts but only 300 emails per day

The best strategy: start on a free plan, then upgrade when you need automation or higher volume.